Do you feel like your current digital marketing ideas are a bit outdated?
Have you noticed that, since 2018 rolled around, your traffic has plateaued — or perhaps even plummeted?
The good news is that there is still plenty of time to put 2018’s best content marketing ideas into practice for your website and brand.
Whether you work in manufacturing, do industrial work, or own your own small business, all of these options are great marketing ideas that will be able to give you the results you’ve always wanted.
Keep on reading this post to learn the most effective marketing ideas of 2018.
1. Write an Ebook
One of the most fun marketing ideas for your business — one that, should you decide to put it up behind a paywall, will also net you a little extra cash?
Write an Ebook on the subject of your choice.
For example, if you work in the industrial world, you might want to write an Ebook that will help to ensure that those also in the industry know how to safely operate machinery or properly store chemicals.
The more specific that you’re able to be when it comes to the subject of your Ebook, the better.
After all, there have already been thousands of posts written on how to hire the right people to work at your industrial plant. But there is far fewer information out there about specific chemical reactions, how to find the best safety goggles, and how to create an evacuation plan in the event of an emergency.
Writing a booklet is also one of our favorite content marketing ideas because it helps you to establish yourself as an authority within your industry. The more people trust you, the more likely they are to do business with you.
2. Get to Know Hyper-localization
Unless you’ve been living under a rock, you know that local marketing is one of the most important and essential digital marketing ideas.
But now, local marketing has taken things to an even deeper level — hyper-localization. This means that, when you focus on choosing the right localized keywords, you need to get even more specific than in the past.
It’s no longer enough to reference just your city and state. Now, you should talk about the street that your manufacturing business is located on, reference local landmarks, and name-drop your neighborhood and county in keyword phrases.
3. Embrace the Rise of Voice Search
Did you know that almost 1/4 of all mobile searches are made through a voice search engine?
This means that if you’re not updating your marketing ideas to reflect this rise in voice search, you’re going to get left behind. So, what can you do to make things more optimized for users of things like Siri and Alexa?
First of all, don’t be afraid to lengthen your keyword phrases and even start writing longer posts. After all, you want to think about the way people talk, not how they type!
Try to answer common questions about your industry, so that your content will be read out loud to voice searches through their own devices. Your goal here is to be featured in Google Snippets, which actually appears above standard search engine results.
4. Try Retargeting past Customers on Social Media
We’ve all walked away from a website with items in our basket, but without actually completing our orders.
Now, there’s actually a way to follow up with leads that have done the same thing on your website. The process is known as retargeting, and it’s one the most effective digital marketing strategies out there today.
The way it works?
By collecting the cookies and other browsing data of the people who spend time on your website, you can ensure that the very items they left behind show up in their social media feeds later on. In some cases, those items may also show up in Google ads and other places online.
This is an awesome way to not just increase your conversions, but also to keep generating more traffic to your website.
Plus, it helps customers to actually purchase the items that they fell in love with in the first place!
5. Republish past Content
Great marketing ideas are those that your competitors don’t even know exist.
One of the best?
Taking the time to update and re-publish your old content. Just because a few things in your past articles are now outdated, doesn’t mean that they still don’t contain relevant information. You also don’t want to have all the work that you put into link building and other ranking factors go to waste.
Update your past content, using the same URL, but with more up-to-date keywords and content.
You’ll be amazed by just how much this can propel you in the search engine results.
Need Assistance with Making These Content Marketing Ideas Happen?
Whether you want to fine-tune your local SEO strategy, or if you want to use retargeting to increase your conversion ratio, we hope that you’re ready to use some of these awesome content marketing ideas to make it happen.
2018 is far from over — and you can certainly end the year outranking your competitors if you use these techniques.
Of course, you can’t always do it on your own.
If you need assistance with creating the top digital marketing campaigns, optimizing and auditing your website, with link building, or local SEO in general, we have the skills you need.
Get in touch with us today to learn more about the superior services we have to offer.