In today’s world, people now have a shorter average attention span than a goldfish. That’s less than 9 seconds. So, as a small business owner, you only have a few seconds to capture people’s attention on your website.
You should do everything you possibly can to optimize your site. One key way is through homepage design. If your homepage is solid, you’ll increase your traffic, which will increase your leads and sales.
Here are 6 homepage design ideas you should try out on your site ASAP. Check them out below!
1. Keep Things Focused
It’s common for homepages to become cluttered. With images, text, video, buttons, and multiple sections, things can get out of hand quickly.
But the key here is to keep things focused. What information is most important to portray? What message is the priority?
Once you’ve thought through these things, the rest of your job becomes a lot easier. Now you have one clear goal in mind.
You should have one key message with a corresponding call to action (CTA) that you use throughout your homepage.
Once you’ve decided this, know that it’s okay to have a secondary focus or two in parts of your homepage that take users to a different page, but keep these to a minimum.
2. Don’t Skimp on Imagery
Visuals are important. In fact, the human mind processes visuals 60,000 times faster than text alone. But too many times, people treat their site’s imagery as an afterthought, finding a random stock photo to use as their header.
Now, there’s nothing wrong with using stock photography, but the point here is to really think about your images.
Your header image is usually the first thing people notice when they get to your homepage, so it needs to be crisp, interesting, and engaging. Your imagery should be bold and be big.
Whether you use photography, illustrations, or bold typography, the same principle applies: it should be incredibly interesting to look at.
3. Another Homepage Design Tip: Consider Your Content
Next, it’s important to think about your homepage’s content. This is where you truly convey your message and inspire your visitors to take action.
Whether that’s to visit another page, call your office, or fill out a form, it’s your job to portray this message in a clear and catchy way.
But keep in mind that you don’t have to include a novel on your homepage. Your homepage is an introduction to your business, your products, and services.
You don’t need to include an in-depth history of your company. Instead, include that on your About Us page.
Equally, you don’t have to write everything about every single one of your products. A short blurb about each of them with an accompanying image and link to more information is fine.
Also, keep in mind that you should update your homepage copy regularly. Test different header text versions and see what performs best.
Switch up your other headlines and body copy pieces as well to find what resonates most with your audience. When you do this, Google also sees that your content is fresh and relevant, helping your rankings improve as well.
4. Reduce Your Customers’ Risk
Another homepage design key is to reduce the level of risk for your potential buyers. When you’re a small business, you don’t have the brand power of a huge institution like Nike or Target.
You have to convince people that you’re trustworthy. You should take a proactive stance on this topic, showing people you can be trusted before they have to even wonder if it’s true.
Here are a couple of good ways to do this.
First, display information about the businesses you work with. For example, if you’re a software company, include the logos of some of your biggest clients. When people see this, it’s easier to trust you.
If you’ve gotten press from a reputable institution, you could include a little blurb from their comments about you with their logo.
Next is testimonials. These are a standard for homepages because they’re powerful. Get quotes from your most loyal customers that talk about why they buy from you.
If possible, get them to include numbers as proof of real results. For example, they could talk about how many new customers they acquired because of your product or how much money they saved because of your services.
These are tangible pieces of evidence that can be super convincing to potential customers. Definitely think about including some on your homepage.
5. Work on Your Navigation
Your site’s menu is like the map that shows them around your website. If it’s confusing or unclear, people will leave. It’s that simple!
To avoid this, make your navigation as clear as possible. First, make sure your menu is consistent on every page. That way, people always know where to turn to find what they’re looking for.
Also remember to place your navigation in an intuitive location. This is most often on the top right-hand side of your site.
Stick with words that are universal and easy to understand instead of quirky terms for “products” or “services” for example. The goal here is to make your navigation easy to use.
6. Optimize Your Buttons
Last but not least, work on your buttons. On your homepage, buttons can be used to feature CTAs.
These CTAs can take users to other pages on your site, landing pages, product galleries, or open a form or video. The possibilities are endless.
But there are some principles you should follow every time to make them as effective as possible.
First, make them stand out. Use a contrasting color that will stand out from the background.
Also, don’t let the copy get too long. It should only be 3 or 4 words so that it’s easy to grasp quickly.
There you go – 6 tips you should follow for effective homepage design. If your site needs a little work, figure out what you can to do improve and get started!
If you’d like some help optimizing your homepage, our team can totally help out. Just contact us today and one of our representatives will reach out shortly.