These days, a website is a must for any business that wants to remain relevant.
But, it’s not enough for your website to simply exist. It also needs to be optimized for maximum lead generation.
If you’re frustrated because your website doesn’t seem to be generating leads, keep reading.
Listed below are seven mistakes you might be making.
1. Your Landing Page is Boring
One of the first things you ought to do if you’re frustrated with the lack of leads your website is generating is to take a look at your landing page.
If your landing page isn’t interesting, it doesn’t matter what kind of products or services you’re offering. People aren’t going to bother to click through your website to find out.
Make sure you’re enticing visitors the second they get to your website. Some steps you can take to enhance your landing page and make it more appealing include:
- Include high-quality images
- Keep text short and easy-to-read
- Include an easy-to-spot call-to-action
By making a few simple changes, you can significantly improve the quality of your landing page and make people more interested in what your business has to offer.
2. There’s No Call-to-Action
A call-to-action button is simply a graphic or button that encourages visitors to take some kind of action. It’s also possibly the most important thing you can feature on your landing page.
The call-to-action button encourages your visitors to do something that takes them a step closer to committing to your business.
For example, you might use the call-to-action button to encourage them to subscribe to your email list, make a donation, or sign up for a free trial of one of your services.
Make sure you feature a call-to-action on your landing page and make sure it’s easy to see. Don’t bury it at the bottom of the page after a wall of text.
3. You Don’t Have Your Content Behind a Form
If you feature free content on your website, such as white papers or ebooks, it’s important to put that content behind some kind of form.
That way, when people go to download them, they have to provide you with information that makes it easy for you to follow up with them. There’s nothing wrong with giving out free content. But, one of the main purposes of offering free content is to use it to generate leads.
If you don’t get any information about the people who are downloading your content, you’re going to have a hard time when it comes to actually making a sale.
4. You Have a Form, but the Form is too Long
If you are already using a form, you may need to take a look at it and see if it’s discouraging people from delving deeper into your site.
One of the most common mistakes people make with their website forms is making them too long.
Remember, people are generally not very patient. They don’t have to waste time typing in a bunch of information about themselves just to sign up for your newsletter or get a free ebook. Many people are also wary of sites that ask them to provide a lot of personal details before they can gain access to it.
In most cases, all you need is a name and email address.
Once you’ve started generating more leads, you might be able to make your form a little more detailed to qualify your leads and assign leads to specific reps. But, for now, keep it as simple as possible.
5. You Don’t Have a Blog
A blog is an amazing tool for improving your search engine rankings and generating leads.
Remember, if someone’s visiting your blog, they’re already — in most cases — somewhat interested in what you have to offer. Blog visitors are quality leads.
Blogs also give you regular content that you can share on your social media channels. This, in turn, give your search engine rankings a boost and makes it easier for people to find your website and learn more about what you have to offer.
6. You Have a Blog, but Your Content is Boring
In the same way that it’s not enough just to have a website, it’s also not enough just to have a blog. You have to make sure your blog is regularly updated with interesting content.
If you’ve already got a blog on your website, start thinking of steps you can take to make it more appealing. Some ways you can enhance your content include:
- Read blogs from other businesses in your industry and look for information gaps that you can fill
- Think about your target audience and write in ways that appeal to them
- Optimize your blog posts with appropriate keywords and catchy post titles
- Utilize popular blog post formats — lists, Q&A articles, how-to guides, etc.
It’s also important to focus on long-form content. This is one of the best steps you can take to improve your search engine rankings and help people find your blog (and your website).
7. You’re Not Using Social Media
Finally, make sure you also have a strong social media presence. Social media is an effective, low-cost way to generate leads and increase brand awareness.
Some steps you can take to generate more leads from your social media profiles include:
- Refer to old blog posts and offers that have, in the past, generated higher leads
- Link directly to the landing page for a particular offer
- Use eye-catching images, especially on visual platforms like Instagram and Facebook
- Use the call-to-action feature when posting on Facebook
Social media marketing can be overwhelming, and it’s easy to feel as though you’re not reaching anyone when there are so many other businesses out there with the same goal. If you’re consistent and streamline your approach, though, you’ll be more likely to see the results you’re looking for.
Need More Help Generating Leads?
Are you making any of these mistakes? Do you need help turning them around so you can start generating leads again?
If so, we can help at SEOptiks. We offer a variety of SEO, web design, and link building services to help you optimize your website and generate the leads you need to boost your bottom line.
Contact us today for a free, no-obligation consultation to see if our services are right for you.