Generating tons of site traffic is much easier said than done. There’s a lot of work that goes into creating an interesting website and making it rank well on search. From custom graphics and site indexing to learning SEO basics and building on that foundation, it’s an ongoing process.
But, boosting your site traffic doesn’t have to be complicated. While it does require constant work and dedication, what you do to increase website traffic can actually be pretty simple. You just have to know what tools and tricks result in more traffic.
If you’re interested in doubling your traffic (or growing it even more) you need to use the insights listed below. Here are 8 ways to take your traffic rates to the top.
1. Analyze Your Performance Thus Far
First things first, what do your traffic rates look like right now? Maybe your issue is not that you’re not reaching enough people, but that you’re not able to hold their attention. Take a close look at your bounce rates and click-through-rates.
If your bounce rates are high, you have an issue. If click-through-rates are low, you’re not doing as good of a job holding a person’s interest as you should be.
Pay attention to all the data available to you, though. Your best option to increase website traffic fast might be to start using different keywords or fine-tune your target audience.
2. Customize Your URLs
Once you have a better idea of your traffic opportunities, you can get to work on creating solutions. One of the easiest things you can do to increase website traffic is to tweak your URLs.
No one likes a long, confusing URL with a bunch of numbers and letters. It doesn’t make sense to a reader, and it doesn’t look good for search bots, either. Instead, make sure each page of your site is customized.
All you have to do is write a short line at the end of a URL to tell users where they’re going. It can be as simple as “mywebsite.com/home” or “mywebsite.com/blog/how_to_increase_traffic.” While the second example is a bit longer, it’s still easy to understand and it tells people and search bots alike everything they need to know.
3. Improve Your Link Building Strategy
While it’s good to work on the URLs at the top of a person’s screen, it’s also in your best interest to improve how you place links throughout your website. This is the art of link building – using links to guide users to other parts of your website or to refer them to other, non-competitive sites.
Link building makes the buying cycle more effective. It also shows you’re up to date on industry trends and innovations, which is something users love to see.
More so, it expands your online footprint. This tells search bots you’re a site worth paying attention to. It increases your rank on a SERP which can grow traffic, too.
4. Watch out for Broken Links
Make sure all your internal and outbound links are working. The last thing you want is to spend so much time improving your link building campaign only to have it fail due to redirect errors.
Redirects are one of the easiest ways to lose traffic. They’re a huge turn-off to users and you can be flagged for them by search bots. So, it’s on you to verify that every link works as it should.
5. Start a Blog
Another way to increase website traffic is to start a blog. Blogging gives you the chance to consistently push new, relevant information. A domain alone can’t do that since you’ll rarely update your product pages or team information.
With a blog, though, you can publish a new post once a week or even a few times a week. This stream of content is invaluable. It boosts your search ranking, helps continue the conversation with users, defines you as an authority, and more.
6. Understand How Metadata Works
Keep in mind that blogging is about much more than the copy you write. There are certain SEO tools that help make a blog successful – one of those is metadata.
Metadata refers to the title tag and meta tag for your blog. This is what users see as they scroll through a results page. The title tag is the blue link on Google and the meta is the bit of information written below.
Leverage this as much as possible. It’s not enough for you to rank in the top ten results if users are clicking on other links to get the information they want. You have to hook them with an interesting SEO title and meta description in order to get the traffic results you’re looking for.
7. Make Better Use of Social Media
Don’t forget about social media when you’re working on your SEO initiatives. In fact, this is a great tool to get traffic to your website free or for a small fee.
Free traffic results are available when you know how to make users go from a social media post to your website without having to boost your posts. Instead, you create an organic social growth strategy with the help of interesting visuals and engaging copy. This will make people want to connect with you even more.
When you pay for ads or sponsor your posts, though, the process goes much faster. Do this if you want instant website traffic results.
8. Work on Your Opt-Ins
Whether you’re fine-tuning your social media or focusing on your website, you have to fix your opt-ins. Opt-ins can be email sign-up forms, contact boxes, or social media links. They’re basically anything you want a user to do.
When you know how to make these boxes/buttons stand out, and how to write in a way that is persuasive enough to capture users, you’re in a great position to succeed. Strong opt-ins help you create return users (return traffic) and more conversions.
Increase Website Traffic the Right Way
Increasing site traffic doesn’t have to be difficult. While it does require some time out of your day, it’s a fairly straightforward process. What if you don’t have the room in your schedule to learn about SEO and start using it, though?
Good news, you don’t have to sacrifice your search performance. Instead, allow professionals to help you increase website traffic, improve your online brand reputation, and more.
Contact us today to see how we can help you with such efforts.