SEO can be complex.
With keywords to discover, research to do, and content to create, there’s a lot to setting up a website and making it play nice with the search engines.
The good news is … there are steps you can start taking today to improve your website’s search performance.
Keep reading for a closer look at eight SEO hacks you need to implement on your site today.
Optimize Your Images and Pages for Speed
Whether you realize it or not, the time it takes for your website’s pages to load is one of the most important factors for your site’s SEO.
In an age where ultra-fast internet is available just about everywhere, people don’t want to sit around, waiting for your website to load. Visitors want information now.
So, as you build and update information on your website, make sure it’s optimized for speed. Images should be saved at sizes that will load quickly and look great at the same time. Pages can be optimized by using a CDN or other tools.
Check your current page speeds with a tool like Google’s Page Speed Insights to see where you stand.
Get There Before the Competition
Another surefire way to make it to the top of the SEO game is to stay one step ahead of the competition.
This often means staying on the bleeding edge of your industry and keeping yourself informed on the types of things your audience or customer is interested in.
This can be done by mining forums, social media, and other discussion hubs for questions or issues your audience might be facing. These pain points can then be turned into useful content–capitalizing on keywords before your competition can get there.
Take Advantage of the Snippet
As obvious as it should be … for many the snippet is an often forgotten, but vitally important SEO element.
Before you focus on other aspects of search optimization, it’s important to work on one of the most important elements of SEO–grabbing readers attention right in the search results.
Crafting great snippets will help potential readers get an accurate picture of what they may–or may not–be reading.
Make Use of Free Tools
SEO doesn’t have to cost a fortune. There are a surprising number of free tools out there to help optimize your search performance.
Google Analytics, for starters, is an incredibly powerful tool to help you track where visitors are coming from and how they’re interacting with your website and content.
Google Webmaster Tools are another powerful way to monitor your website’s search presence and performance.
SEMRush is another powerful tool for monitoring keywords and relevant to you and your competitors.
Check Out the Competition
What’s one of the best ways to skyrocket your SEO efforts?
Copy the competition.
While plagiarism or making an outright copy of someone else’s work is certainly not okay, it’s often a good idea to take a look at your competitors to get a good idea of what they’re doing right.
Some of the competition’s content may give you some ideas for your own site. The styling and structure of their pages may help you improve your own design and the effectiveness of your keywords.
Learning from the other team can often give you the extra leg up you need to take your work to the next level.
Make It Evergreen
One of the most effective things you can do for your SEO is to create content that’s fresh no matter when it’s read or viewed.
Often referred to as evergreen, this type of content is not specific to certain times of the year, dates, or other details that might make it appear dated in a few months or years.
The idea is to create content that is as applicable today as it will be five years from now.
Creating evergreen content that’s updated periodically can really help your performance in the search engines over a longer period of time.
Accelerated Mobile Pages–Use Them
Accelerated Mobile Pages (AMP) are powerful.
These pages essentially represent a stripped down webpage, with simplified HTML and CSS that streamlines a visitors experience.
How do AMP pages help SEO?
AMP pages are fast–much faster than many regular web pages. This allows visitors to get to content quickly and encouraging them to hang around longer.
Not only does this help with conversion, but site speed is also a major ranking factor
The Best SEO Hacks? Keep It Natural
While it might seem completely and utterly unrelated to rankings, the tone of your messaging has everything to with where your content appears in search results.
Using a natural, conversational tone that encourages visitors to actually stick around and interact with your website will do more for your SEO than just about anything else.
Try to put the content of your website together in a way that seems natural and readable to you. Doing this will encourage visitors to stick around longer and interact more with your site, sending a clear signal to search engines that your content is useful and worthy of a spot in the search results.
Your website is for people after all, not just search engines.
Putting It All Together
Don’t overcomplicate things. Just use these SEO hacks.
While there may be a lot of factors involved in effective search performance, you can start by making small changes today that will significantly help your rankings.
For help taking your SEO to the next level, get in touch with us today!