8 Powerful SEO Solutions for Your E-Commerce Website
SEO can make or break your e-commerce business. Learn our 8 best SEO solutions that can launch your website to the top of search engine results.
In 2016, retail sales increased by 2.9 percent. But e-commerce sales accounted for a whopping 41.6 percent of that growth. It is no wonder that many current or first-time business owners are choosing to open up e-commerce businesses.
You are probably wondering how you can help your e-commerce store compete against online competition. The answers lie with SEO solutions that allow your site and products to stand out in the crowd. If you are ready to increase traffic and land more sales, check out these 8 essential, powerful SEO solutions for e-commerce.
1. Start with the Right Keywords
You probably already know that keywords are important. They are what connect your website to the searches that your clients will run on Google or other search engines. Without them, it will be difficult for your website to get found online. Advanced SEO solutions are important, but it all starts with the right keywords.
Choosing keywords for an e-commerce site can be challenging. Unless you are the only company offering a specific product, you are likely to attempt to optimize your site for target keywords that your competitors are already using.
For instance, if you sell t-shirts, it is tempting to target keywords like “men’s t-shirts” or “graphic tees”. But if all of your competitors are doing the same, and you are new to the game, it will be almost impossible to rank well for these.
Instead, choose more unique keywords that more closely match the searches that your clients will run. The easiest way to do this is by thinking of problems that your clients might have and how your products could solve them.
For example, consider whether your t-shirts are great for all body types. A good keyword to focus on might be “the best t-shirts for plus sizes.”
Or if you sell mobile phone cases, you could target concerned customers with keywords like “the best waterproof cell phone cases” or “popular drop-proof cell phone cases.”
2. Don’t Overdo It
Once you have found those perfect keywords, it is important not to over-saturate your website with them. Doing so will leave your site looking and sounding unprofessional. Even if clients land on your site, they may go elsewhere to shop if your site sounds too much like spam.
3. Invest in Unique Product Descriptions
With so many online functions becoming automated, it is no wonder that companies are now offering to automate product descriptions for e-commerce as well.
Before you invest your money in these types of services, consider the possible results. The automated descriptions could be bland, formulated, and sound like every other description for similar products on competitor sites. Instead, one essential SEO solution every e-commerce site should use are unique product descriptions.
Not only will these descriptions sound more natural, they will also be a great place to include keywords. When competing with hundreds of other companies offering the same or similar products, your descriptions are your chance to stand out from the crowd.
4. Encourage Reviews
One SEO solution that is often overlooked is online reviews. Experts estimate that reviews count for as much as 10 percent of Google’s formula for choosing which websites to generate in local search results. Good reviews will also help increase traffic to your site, and might land more sales!
5. Utilize Category Pages
Category pages are web pages within your site dedicated to certain products, client needs, or other categories.
If you have an e-commerce site for clothing, your category names might be phrases like “winter clothing” or “party dresses.” A jewelry e-commerce site could contain categories such as “wedding rings” or “gifts for men.” The options are endless.
Category pages are SEO solutions because they allow you to inherently target different keywords. You can choose different keywords for various types of products that you offer, and then use these pages to specifically target them in a natural way.
6. Keep Seasonal Pages Active
One type of category page that you may choose to include is the seasonal type. An example of this type of category page might be clothing for a certain season or for Black Friday deals. Once the season is over, it can be tempting to delete these categories. However, doing so will delete any progress that was made by ranking for the keywords for those targeted pages.
Instead, adapt these pages to the changing seasons. A winter clothing category page could be adapted to target those looking to vacation in colder climates. A Black Friday Deals page could be changed to say that while some deals are over, there are still plenty of others to be added.
Getting creative and adapting your seasonal category pages gives you the chance to keep targeting keywords in preparation for the next season.
7. Think Twice Before Deleting Product Pages
Just as deleting category pages destroys keyword progress, so does deleting product pages. When you run out of stock or stop carrying an item, do not delete the product page. Instead, use that page to redirect customers to similar products that they might enjoy.
8. Check Your Mobile Site
Nearly half of all internet traffic now comes from mobile devices.
Which means that one of the most important SEO solutions that you can implement is to optimize your website for mobile devices. This allows you to target that traffic without risking losing customers because your site is unresponsive or tough to navigate from a phone or tablet.
Start Implementing These SEO Solutions Today
From implementing keywords to encouraging reviews to optimizing your site for mobile devices, SEO strategies are essential to the success of your e-commerce website.
Implementing all of these on your own is challenging, so consider SEO professional services. If you are interested in learning more about how our professional SEO solutions can help you grow your business, contact us today!
The Team at SEOptiks