Search Engines are constantly changing, and that makes it seriously hard to stay on top of SEO optimization.
If you’re new to marketing you could be making some serious SEO mistakes that cause you not to get traffic on your site just simply because you rank lower on search engine results.
Here are 8 common mistakes that you might be making in your website marketing strategy.
1. Choosing the Wrong Keywords
Choosing the right keywords is essential to your SEO marketing strategy. They’re one of the key factors in getting your website to rank. If you pick the wrong ones, it can cause traffic to your site to slow down.
You might define your products in one way, but your audience might refer to them in a different way. It’s important to think like your customers and use terms that they may know.
You also don’t want to make your keywords too generic because then it won’t stand out amongst the web crowd.
2. Going Overboard with Keywords
You would think that using keywords in every sentence of your content would help you, but it actually does more harm.
Going overboard with keywords is seen as spammy by search engines. It makes your content read as unnatural. Customers will become bored with it and won’t read it.
Google has special programs that can process your content’s topic without you having to stuff them in. So, you’re better off not doing it.
3. Having Content That Doesn’t Relate to Your Keywords
Sometimes you want to rank with a certain keyword so badly that you create content that doesn’t relate to it. Google wants to provide their users with relevant content that they can use. If your content doesn’t own up to that, it won’t rank.
This mistake mostly comes from when you try and fit more than one topic into one piece of content. This creates low-quality work just for the sake of pushing keywords.
Your main goal should be to put the needs of your audience first. Create content that answers all of their burning questions. Everything else will fall into place from there.
4. Not Optimizing for Local Search
If you’re creating content that targets an audience in a specific area or region, then you have to learn about local search. Most search engines treat these keywords a little differently than ones that are more global.
Use region-specific keywords in your titles and descriptions. Make sure to include an address and phone number on your pages as well. You can utilize the header or footer for it.
You also want to list yourself on Yelp, Merchant Circle, And Google Places. This can help you finally show up in local results. If you’re running a local business, you really don’t want to make the SEO mistake of not optimizing for local search.
5. Creating Content Just to Create It
You’ve probably been told that it’s good practice to create as much content as you possibly can so that you can increase your brand’s exposure.
This is a great strategy until your website starts to grow and you have over a hundred pages. As your website grows it becomes harder to come up with unique keywords.
Sometimes you might fall into the false notion that you have to keep producing content just to have more of it. What you end up with is thin, boring content, and wasted resources.
If you feel like you’re running out of ideas, make sure to do a keyword search before you write, and then go from there.
6. Not Using Quality Links
The quality of your external links is way more important than the quantity that you use.
Make sure you’re always linking to relevant, well-ranking, websites with good reputations, so don’t link to just any site. It’s also nice to return the favor and link back to sites who have linked to you. It will bring you in feature traffic.
Another mistake you can make is using external links with poor anchor text. Anchor text signifies to your reader and to search bots what the link is about. This means that you should avoid using “click here” as anchor text.
7. Messing up Your Internal Links
When creating your internal links, you should make sure that you are linking to your strongest webpages. However, just because these pages get you a lot of traffic, you shouldn’t force links them into content where they are irrelevant.
Internal links also work the same way as keywords as in you don’t want to stuff a bunch of them into your content. It will read as unnatural to your readers, and search engines may mark them for fraudulent content.
8. Ignoring Analytics
The only way to know if your content is doing its job is to track their progress. There are many marketers that would ignore the numbers, but this is one of the largest SEO mistakes.
There are many analytic tools that you can find online that will help you in this endeavor. Measure your website’s performance and then make adjustments accordingly. It’s the only way to know what you’re doing wrong.
Common SEO Mistakes
These are 8 common SEO mistakes that you can make when you’re first starting out. They’re easy to make, but can be devastating to your web traffic if you don’t keep up with them and fix them. Don’t ignore what your analytics have to tell you regarding your web traffic.
There are many more mistakes that you can make with SEO for a list of more things that you should avoid, visit our blog.