Search engines are the starting point of 93% of internet activities.
If you want to reach as many leads as you possibly can, you need to think about search engine optimization with every blog post and piece of content that you write. You need to remember who you are writing for.
The more that you strategize and understand your customers and ideal audience, the more likely it is that you will produce content that they want to read!
Here are SEO tips you can use to generate more leads.
Target Audience
It is essential that you know who you are trying to reach. You should know the basics like their sex, age, and even demographic.
Think about the challenges that they face on a regular basis. What are they going to be searching online for?
This can point you in the right direction when you sit down and work on your content. You need to make sure that everything that you write is geared for the people that you want to notice it!
More Landing Pages Are More Effective
The goal is to convert the broadest number of leads into customers. Fewer landing pages will require writing copy and a marketing message that is generalized.
However, when you build 40 or more landing pages, this provides an opportunity to personalize the messaging based on the lead’s needs, wants, interests, values, and more. This intent-driven content has a huge organic SEO benefit.
Additionally, the more landing pages that you have indexed, the more likely that a searcher will directly reach a landing page.
Chances are that your “ideal customers” consists of several unique subgroups. Therefore, you will want to transform each of these subgroups into a buyer persona.
This is your best source of information about customer wants, needs, values, and interests. With the insights discovered, you can craft landing pages dedicated to both specific keywords and searcher intent.
Consequently, your landing page will immediately connect with the original search query and grab the user’s attention.
Write Longer Pieces of Content
While most people struggle to write three or four hundred words, the longer your content is, the better off you will be. In fact, search engines prefer to send people to blogs that are longer.
At the minimum, you should strive for six hundred words, though if you can write more than a thousand words, it is even better. This also helps to keep readers on your website longer, showing the search engines that you have plenty of valuable information there.
Think About Your Headlines
This is what is going to bring people in so you need to make sure that they are powerful. They need to tell your readers what to expect when they open your blog, as well as give them a reason to click on it (instead of another website).
Headlines with numbers in them seem to catch the attention of readers because they want to know what the top three (or five) reasons are. Descriptive words can pull people in too!
Meta Descriptions and Images
These are also included in the search engine results, so you need to make sure that you fill it out with enough information to draw readers in.
The same could be said about images! People are more likely to read blogs that have at least one or two images in. This doesn’t mean that you should use images recklessly.
Instead, you need to place images in your blogs that are going to help your readers understand it better.
Research Your Keywords
There are many tools available to help you decide which keywords you should be using. Google AdWords Keyword Planner is a great place to start, though there are many others.
When planning out your keywords, don’t shy away from longer ones. More and more people are becoming more specific during their online searches and if you use longer keywords, you are more likely to get their attention.
Though you should use these keywords throughout your blogs and other pieces of content, you can’t overdo it. Instead, use a variation of your keywords throughout your piece and make sure that it sounds natural. If it is too hard to read, your potential leads will find something else that is much easier to follow.
The recommendation is to use your keyword in your title, the introduction, and in the headings. You may also want to use your keyword in the conclusion. By using the keyword in multiple forms, it won’t seem like you are trying too hard.
Use Links
Links are essential for SEO purposes. You should try to use at least one or two throughout every piece of content that you use, both internal ones (linked to your own blogs) and external ones (linked to other websites).
You need to use relevant ones so your leads can do more research if they need to.
However, if you use too many, you may distract your leads. They may end up clicking on a link and forget to come back to the original piece that they were reading (your content)!
Write Content on a Regular Basis
Search engines like to send people to websites that are changing on a regular basis. Because every time you blog means that your website is changing, it increases the chance of people finding it.
SEO Tips Are Key to Unlocking Leads
SEO could be the difference between being on the first page and the fifth. Since most people only search the first and second pages, if you are not there, you won’t be found.
Because of this, SEO needs to be a priority. Think about your keywords, both short and long. However, don’t stuff them into every sentence or your blogs will be really hard to read.
You also need to make sure that you are using helpful links. Though many blogs don’t use links because they don’t want their readers to leave their site, search engines send people to blogs that have links more than ones that don’t.
Contact us for more SEO tips and insights.
