When it comes to having a successful online marketing strategy you need to have multiple tools to achieve your goals.  As the online market gets more sophisticated and increasingly crowded with competition we find ourselves working harder and harder to win market share.  This is why our services are better read as core competencies instead of just line item services.  They all complement each other and often we find ourselves utilizing each of them as we go.  We offer a one stop solution to solving your problems and making your business grow.

How Do We Do It...

Growth Driven Website Design

The Old Way Of Buying A Website Is Dead

No, seriously the world is changing fast.  Savvy business owners are realizing that far too often they find their website outdated and requiring an update in the never ending arms race for online marketing domination.  Gone are the days where you negotiate a one time solution trying to figure out all the different details and pictures you can pack into your website before the final launch.  Gone are the post launch problems where you realize the market has shifted and that content needs to be re-positioned.

The future of website design and development is being driven by an active approach.  Incremental upgrades over an extended period lead to a fully optimized site that is never out of date and always cutting edge.

Dig Deep Into Your Website With Cutting Edge Analytics

We first start the process by digging into your current website.  This deep dive is where we dissect your current website and figure out how search engines and users are interacting with it.  We are assessing the technology it is built on, can it scale?  What conversion rates is the website producing along with all the other important metrics.

Let’s Learn What Is Working And What Isn’t

No, seriously, why do you want a new website for your company?  That is the first question we are going to ask you so let’s ask it right now?  What are you hoping your new website will do for your business?  Typically the answer to that question is a simple one.  Get more or better customers!  And now that will start the real questions and journey as to why get a new business website.

Upgrade The Technology It Runs On To A WordPress Website

The first step is to upgrade the website to WordPress which is the premier system out there currently running on over 60% of all websites.  The goal of this stage is to make your new site as good as your current website.  A fast migration into the new technology gets things going.  WordPress opens the door of possibilities and integration because of its mass appeal and wide spread adoption.  There are huge communities of developers and nearly every marketing software works directly with it.  This saves lots of time implementing new ideas down the road.

Time To Supercharge The Hosting And Site Speed

Performance and trust are becoming huge factors of success in the ranking war of the search engines.  Can you provide customers with exactly what they want fast.  So having a fast host that can handle the processing needed to run a complex site is the first step.  Making sure you load that much faster than your competitor is crucial.  But beyond all of that, making sure you don’t share the same server as dubious other spamming email accounts, nefarious minded websites that Google has black listed is even more important.  We make sure to run I performance hosting for all of these reasons. This isn’t the same as those cheap or free offers, remember you always give up something in return.

Upgrade The Website With Conversion Optimization In Mind

Now that the website is scalable and built on the best technology we can go to work upgrading the performance of it.  Now every website has web pages. Those webpages will generally represent a topic, a product, or a service.  So if you are a Manufacturer that runs a CNC machining division, then you likely have a page dedicated to “CNC Machining Services” targeting those clients.  This is where we dig in to that pages performance and ask simple question, are people finding what we wanted them to find us for, and then do they take the next step (converting).

Breaking Down A Page

Our goal is to break down that page and answer the questions a potential searcher is looking for.  We will develop high quality content that drives them closer to the answer, and ultimately make it crystal clear what the next steps are (call now, fill out this form, or download this paper).  Every business has a unique customer audience that is coming in looking, so figuring out how to speak to your audience is crucial.

Reporting Updates

As we make changes and continue to drive the optimization of your website the most important thing we do is continually work together and communicate our data and results.  Any business holds it’s employees accountable and wants to know they have their companies best interests protected.  Getting to know your company and your business is a crucial aspect of making these complex campaigns work together.  We need to all be running in the same direction together.

Continue Optimizing

Rome wasn’t built in a day, and neither are amazing websites.  So as your business continues to achieve new things, we will be there with you to update and tell that message. We operate similar to how you would expect an employee hired to be in charge of your website would.  One flat retainer fee monthly to handle all of the complexities and variations your website requires.

Conversion Optimization

Instantly Get More Customers

There is no faster way to get new customers than to get the ones that already finding you to call instead of leaving.  Just like a fishing net with a large hole, your website may be making it too difficult to do business with you.  We take our time to understand how users interact with your website and what they are looking for.  We are all spoiled with incredibly useful content and websites that can answer almost any problem we have.  So making sure your website make answering a potential customers questions is key to winning in the digital age.  We first get to understand your customers intentions and make sure to match it with their user experience.

First Let’s Define Your Conversions

A conversion is the specific action you want your web visitor to take on your website or landing page, such as:

  • Buy
  • Download
  • Opt-in
  • Register
  • Refer a Friend
  • Make a Phone Call
  • Click to Chat
  • And More

SEO

How SEO Really Works

Rather than trying to explain in a vague webpage how our SEO services work, we are going to try and educate you with a few real examples of what to expect and what not to expect for results.  We will try and dispel many of the myths about SEO and share a clear way we are able to win in building higher quality business websites that rank.  You won’t see a long list of items we do for you because that isn’t really how it works.  Quality is a far more important than quantity so most business owners are wowed by long lists of value propositions saying all the things you get for XYZ, the problem is those tactics rarely work or have any staying power.

Why Cheap SEO Doesn’t Work For Our Clients

The reason it won’t work for our clients is fairly simple. Our customers own real businesses that represent their real brand they have been building in some cases for generations. People using cheap SEO tactics are marketers who throw up a website and want to rank it quick to resell leads. These actors don’t care about trashing the website long term, they just want it to work for as long as it will work, then move on. This makes perfect sense why their business model is ok with a short term strategy. Real brands and companies do not have the luxury of starting over with a new website, throwing out all of those printed materials like business cards. That is just way too much risk to bet your brand on a quick fix tactic that risks everything.

Analyze The Current Results So We Can Optimize Results

Every website has some level of important data being created by it’s digital footprint everyday. This data holds the key to creating an effective strategy to push your website into relevancy. We need to understand what is working, what is not, as well as create a realistic view and game plan. This screen shot is an example of the data we review constantly. When Willie Sutton was asked why he robbed a bank his answer was simple, that’s where the money is. We use tools like Google to identify where the customers are. That is where we need to go.

Growth Driven SEO

Once we can identify what opportunities we want to exploit, then we start moving towards our actionable plan. The key thing to consider and what we are really looking for is the commercial viability of the traffic we want. Stated differently, do these searches have commercial intent. When customers are looking for things and using terms that are likely to buy, we want to get that traffic.

Keywords That Convert

We need to identify the keywords that convert vs the keywords that just send noisy traffic to the site. To think of what we mean consider how different a keyword or search query could mean simply by having an extra word next to it. For instance, we may see a keyword like “Kitchen Remodeling”. This search will have a large volume of searches and we can definitely get on that traffic wagon however the chances of it being a person looking for Kitchen remodeling ideas is fairly high. They may have no intentions of doing a kitchen anytime soon and instead are just looking for idea. Add in a word like “Kitchen Remodeling Contractor” and now we can see the real intent. Our philosophy is that we would trade the noisy traffic with targeted shoppers that have a high probability to purchase.

On Page Optimization

An important step is to ensure when we want to show up for something we have a page that talks about that keyword. Through various techniques and best practice we ensure that page meets the standards of modern search engines. There are things we are looking for depending on the competition level of the keywords we are targeting. How much content is there, a minimum page needs 300 to 500 words. Better pages top out at 1,000 while high quality content tends to run over 1,500 words. The content and relevancy of those words are also important factors as well. We make sure we have a strong internal linking strategy as well.

Get High Quality Inbound Links

There are literally millions of webpages and a near limitless amount of webpages on the internet. This is where we separate the pros from the spammers. Creating quality links back to our clients websites still is an important signal about who is quality versus who is spamming. The secret is they come from a mixture of hard work, research, money, and or outreach. Getting a high quality link instead of low quality links is certainly more work, but it should ad value to your business in addition to enhancing your rank on a major search engine. Search engines reward quality companies that partner with quality local organizations. The example here on the right is the Phoenix Chamber. This organization is a highly credible one that represents local Arizona businesses. So getting a link here is a great way to add credibility to a local Arizona company. We research and find the these types of relationships. These are bulletproof links that can stand the test of time because they come from highly credible places. They are not fly by night organizations.

There Are Many More Advanced SEO Strategies We Utilize

Because every customers market is unique and different it demands that we have a unique strategy for each one. Give us a call to discuss your project and needs and we can put a plan together to get you results. We have a track record of success and would be happy to share more with you.

Define The Target Audience And Actions

If you want to accomplish your goals you have to define them first.  The same is true when you embark on any marketing campaign.  The goals that we work towards can range from creating a branding effort raising awareness, a lead opt in strategy to build an emailing list, or maybe we want direct ROI measured from leads call in or apply through a form.  Once we define what our sales process is and what success for our campaign looks like, we can begin to strategize on how we create and roll out our campaign.

Campaign Research And Competitor Reconnaissance

We utilize expensive tools and subscriptions that allow us to research all of the finer details of what your competition is doing with their paid campaigns. This allows us to understand where they are most competitive and how they are messaging their value propositions. By understanding the market place, we are able to get an edge on the competition and launch campaigns that are more successful directly out of the gates.

Tracking And Analytic Tools

We utilize additional tools to manage and track our results. Google Analytics can be helpful but only can tell you part of the story. Google prefers to keep data anonymous from us marketers and keeps things somewhat impersonal. That is why other tools can fill in the gaps with what is happening on your site. Most importantly is seeing the direct interaction customers are having with your website.

Active Monitoring

One expectation you should have with a professionally managed campaign is that someone is minding the shop. Paid advertising happens in real time these days. As market volumes change day to day so do costs. The competition is often adjusting their campaigns to these changes and we need to as well. Margins are just simply too tight to set a campaign and forget about it. The competition can eat you alive if that is the only effort you put into it.

Landing Page Optimization

One thing that really separates our approach from the rest is our ability and willingness to regularly optimize the user experience to match the paid campaigns. If you only focus on optimizing the campaign from inside the Adwords Dashboard then you are missing more than half the equation for success. Consider how many times you optimized the pages your customers see first and usually you will find that area is really lacking.

Conversion Optimization Tactics

We leverage tools like opt in forms, call to actions and pop ups, and squeeze pages depending on the type of business and potential customers you may have. You can trust us to work hard optimizing your campaigns and making sure we pull every ounce of results out of the campaigns.

Inbound Marketing

Small Business Inbound Marketing Automation And Inbound Marketing Services

Timely follow-ups and quality analytics lead to better marketing decisions. SEOptiks utilizes some of the best open source software that has been customized to help our small businesses get a foot in the door into the world of marketing automation without the costly monthly expense typically required. By utilizing open source solutions we can recreate many of the tasks that expensive software does, without the added overhead expenses.

Content

High quality content is the driving force behind Inbound Marketing. You want to attract potential customers to your pages with content which addresses the problems buyers are trying to solve, and answers any questions they may have about your products or services. By providing this information first it becomes easier to convert potential customers who contact you because at this point they are contacting you because they are interested in what you offer, rather than contacting with general questions.

Tailoring Experience to the User

With today’s cutting edge tools it’s possible to customize each individuals experience so that they feel their needs are understood and that your company can fulfill those needs. Interactive content which engage users, find out their needs and then direct them to the relevant products and services are invaluable convert a casual browser into a paying customer.

Analytics

Tracking users engagement with your website is an tremendous asset with inbound marketing. Without being able to analyse how users interact with a website we cannot make informed decisions about how to improve inbound marketing efforts. Using the latest tracking technology we can see which efforts are working to bring in new customers and how we can improve.

Inbound Methodology

Advanced Software

To do the best job – You need the best tools

There are all sorts of software out there to help you take advantage of automation and crunching through data.
Not all of this software is good however. We utilize a combination of the best premium and open source software out there to give your company an edge in marketing, analytics and reporting.

User Engagement

One of the most important ways to convert an interested user into an interested lead is by getting them to engage with your site. Using advanced marketing software we can automate this process, leading users to the products and services they are seeking and encouraging them to leave an email address, or requesting a detailed quote. By utilizing effective tracking software we can identify the interactions a user has engaged with on a website and then use automated follow up emails tailored to that users needs.

SEO Analysis and Reporting

It is extremely important to get accurate and relevant SEO reports so areas for improvement can be identified. We have several suites of premium software which enables us to track organic search traffic and see how well it is converting. By utilizing the powerful features of these software packages we can automate much of the analysis and reporting to save time on formulating new content strategies. We can then leverage these tools to see what users commonly search for and what new keywords to target so we can bring in more high quality traffic to your website.

Speed Optimization

A good website is useless if it is clunky and loads slowly. Not only that but search engines penalize website for poor performance. This makes it an integral part of website maintenance to keep it fast and track loading speeds. Using the latest optimization tools we can make sure your site runs smoothly and quickly for end users over all the platforms they use.