When it comes to having a successful online marketing strategy you need to have multiple tools to achieve your goals. As the online market gets more sophisticated and increasingly crowded with competition we find ourselves working harder and harder to win market share. This is why our services are better read as core competencies instead of just line item services. They all complement each other and often we find ourselves utilizing each of them as we go. We offer a one stop solution to solving your problems and making your business grow.
The Old Way Of Buying A Website Is Dead
No, seriously the world is changing fast. Savvy business owners are realizing that far too often they find their website outdated and requiring an update in the never ending arms race for online marketing domination. Gone are the days where you negotiate a one time solution trying to figure out all the different details and pictures you can pack into your website before the final launch. Gone are the post launch problems where you realize the market has shifted and that content needs to be re-positioned.
The future of website design and development is being driven by an active approach. Incremental upgrades over an extended period lead to a fully optimized site that is never out of date and always cutting edge.
Instantly Get More Customers
There is no faster way to get new customers than to get the ones that already finding you to call instead of leaving. Just like a fishing net with a large hole, your website may be making it too difficult to do business with you. We take our time to understand how users interact with your website and what they are looking for. We are all spoiled with incredibly useful content and websites that can answer almost any problem we have. So making sure your website make answering a potential customers questions is key to winning in the digital age. We first get to understand your customers intentions and make sure to match it with their user experience.
First Let’s Define Your Conversions
A conversion is the specific action you want your web visitor to take on your website or landing page, such as:
It All Starts Somewhere
Customers need to find your website and that can happen from multiple different ways. Maybe SEO helped them find you, or you run Paid Search Advertising. There are many different ways they found you but, they did. So the first step is observing how and why they found you and making sure it matches exactly what they were looking for. This first step is the most overlooked. Whether it is SEO or PPC driving a site visit. If your page isn’t presenting them with what they were looking for, you will quickly find them leaving for the next site. SEO is a trickier customer to track on how they found you but rich data does exist. So regardless of how that customer is finding you, first we make sure they land on exactly what they wanted.
How Do They Interact With The Webpage
By utilizing the latest technology we can watch how the user interacts with the webpage. Are they scanning for something, looking for pictures, did they find it. We can find lots of answers from how they are interacting with the page. By using data, we help create a natural flow to the logical answer and solution.
Strong And Clear Call To Actions With A/B Testing
We are all geniuses until we test it. So we try to keep an open mind. Our job isn’t to tell customers what they should like the most, it’s our job to listen to what the customers opinion is. By split testing different call to actions and site changes, we are able to continually optimize a page and thus conversions.
Statistics Don’t Lie
We break down the users stats on your site and are looking at all the key data points. Do they bounce away, or do they stick around. Each of these interactions leave behind a trail just like evidence. Our job is to make those statistics incrementally move towards our objectives. When we decrease the pages bounce rate we aren’t just making a statistical change, we are making a customer using your website have a better experience doing so.
Search Engines Care
Most people think that making your website convert better only helps those already on your website convert into new customers better. That is definitely true, however it is also the goal of Google, Bing, Yahoo and other search engines. To connect searchers to exactly what they are looking for so they find their solution. So when you give customers the best experience search engines like Google measure those interactions through the different tools like Chrome browser and Google Analytics for instance. These stats factor in to your overall ranking and how high your website will get in the overall search results. So bottom line, is conversion optimization matters and is crucial.
How SEO Really Works
Rather than trying to explain in a vague webpage how our SEO services work, we are going to try and educate you with a few real examples of what to expect and what not to expect for results. We will try and dispel many of the myths about SEO and share a clear way we are able to win in building higher quality business websites that rank. You won’t see a long list of items we do for you because that isn’t really how it works. Quality is a far more important than quantity so most business owners are wowed by long lists of value propositions saying all the things you get for XYZ, the problem is those tactics rarely work or have any staying power.
Why Cheap SEO Doesn’t Work For Our Clients
The reason it won’t work for our clients is fairly simple. Our customers own real businesses that represent their real brand they have been building in some cases for generations. People using cheap SEO tactics are marketers who throw up a website and want to rank it quick to resell leads. These actors don’t care about trashing the website long term, they just want it to work for as long as it will work, then move on. This makes perfect sense why their business model is ok with a short term strategy. Real brands and companies do not have the luxury of starting over with a new website, throwing out all of those printed materials like business cards. That is just way too much risk to bet your brand on a quick fix tactic that risks everything.
Growth Driven SEO
Once we can identify what opportunities we want to exploit, then we start moving towards our actionable plan. The key thing to consider and what we are really looking for is the commercial viability of the traffic we want. Stated differently, do these searches have commercial intent. When customers are looking for things and using terms that are likely to buy, we want to get that traffic.
Keywords That Convert
We need to identify the keywords that convert vs the keywords that just send noisy traffic to the site. To think of what we mean consider how different a keyword or search query could mean simply by having an extra word next to it. For instance, we may see a keyword like “Kitchen Remodeling”. This search will have a large volume of searches and we can definitely get on that traffic wagon however the chances of it being a person looking for Kitchen remodeling ideas is fairly high. They may have no intentions of doing a kitchen anytime soon and instead are just looking for idea. Add in a word like “Kitchen Remodeling Contractor” and now we can see the real intent. Our philosophy is that we would trade the noisy traffic with targeted shoppers that have a high probability to purchase.
On Page Optimization
An important step is to ensure when we want to show up for something we have a page that talks about that keyword. Through various techniques and best practice we ensure that page meets the standards of modern search engines. There are things we are looking for depending on the competition level of the keywords we are targeting. How much content is there, a minimum page needs 300 to 500 words. Better pages top out at 1,000 while high quality content tends to run over 1,500 words. The content and relevancy of those words are also important factors as well. We make sure we have a strong internal linking strategy as well.
There Are Many More Advanced SEO Strategies We Utilize
Because every customers market is unique and different it demands that we have a unique strategy for each one. Give us a call to discuss your project and needs and we can put a plan together to get you results. We have a track record of success and would be happy to share more with you.
Buying Clicks Is Easy – Avoiding Bad Clicks Takes Skill
We are often asked why should someone choose us to manage their Google Adwords or them instead of doing it themselves. There are many different reasons a professional manager should do a better job. Our goal here is to give a few tangible ideas as to what it takes to run a high quality campaign built for profit and why we are a great partner to do it with.
Small Business Inbound Marketing Automation And Inbound Marketing Services
Timely follow-ups and quality analytics lead to better marketing decisions. SEOptiks utilizes some of the best open source software that has been customized to help our small businesses get a foot in the door into the world of marketing automation without the costly monthly expense typically required. By utilizing open source solutions we can recreate many of the tasks that expensive software does, without the added overhead expenses.
To do the best job – You need the best tools
There are all sorts of software out there to help you take advantage of automation and crunching through data.
Not all of this software is good however. We utilize a combination of the best premium and open source software out there to give your company an edge in marketing, analytics and reporting.