At SEOptiks we get numerous questions about SEO, or Search Engine Optimization. Admittedly, it can seem like a complicated process, so we have provided some general information below that might help you understand it better and be a better consumer of SEO.
Why SEO is Expensive (or is it?)
SEO, or Search Engine Optimization, is a pretty complex set of activities that allow your website more or less advantage in search engine results. This set of activities is not inclusive. You could do a small number of the items on the task list and possibly achieve some results. Or you could complete every task and continually work on checking and improving on each task every day to look for ways to earn more ranking favor by Google. You could do anything in between those two extremes. Since Google and other search engines are continually changing their systems for ranking websites, it is crucial that you are, or someone is, not only staying on top of those changes, but understanding them and then implementing adjustments to your website that will reflect favor in the algorithm.
Your SEO cost is directly correlated to the level that you want SEO success for your company. You will need to decide your level of commitment to the process. Know what you expect from the expertise level of the company you hire. SEO has been proven to work time and time again. It is an investment into the growth of your company. If you think you are ready to hire a company to perform SEO, do not just dip your toe in the pool. Small investment in SEO yields little to no results because it takes time and expertise to do it right.
What is included in SEO services?
SEO begins when you clarify with your website design company the following:
- What your major areas of service or main product for sale do you offer your customers?
- What specific words and phrases do your prospects usually use to find what you do or offer?
- How big is the local demand for what you do?
- How do you compare with your competition on quality, service, and price?
- What are your company’s strengths, weaknesses, opportunities, and threats (SWOT)?
- What geographical area do you service or sell to?
- Are you trying to expand your territory?
- What does your typical customer look like?
- Describe your dream customer.
- What do you want people to do when they arrive at your website (call, request a quote, download, make a purchase, etc.)?
This is not an exhaustive list, but providing this information to your website company allows them to get a well-rounded picture of who you are and what you are trying to accomplish.
How is SEO implemented?
There are many pieces to SEO. There are a few basics questions that you should ask when researching a company to work with:
- Will SEO be built into my website?
- Will your company provide monthly SEO on the site after the site goes live?
- What ways can I help the process?
By completing answers to the list above, you will be providing the basis for keyword analysis, which is the foundation of SEO. Your website company should use this information to build some basic SEO into your website as a foundation. After your site is live, you determine what is working and what is not, and make continual adjustments. This process happens regularly and new keyword strategies are developed based on previous activity.
You can help the process in two ways. By continually providing your website company with new or changing information about your company, you provide them with more clues about effective keywords that will drive results. Another way to help your SEO is to provide blogs or blog material to your website company for optimization and posting. Blogs can be optimized for keywords and are often found in search results. Read our article on blogging and SEO for more information.
Quality SEO Services, United States
SEOptiks is a professional SEO Company in Nashua, New Hampshire. We provide SEO services at many deep levels for our clients. SEOptiks implements keyword analysis, keyword assignment, and link optimization, along with other SEO functions for superior results. If you are ready for SEO services that deliver results, we are ready to meet with you.
Contact our professional staff today at (603) 821-0472 to get started.
The Team at SEOptiks