local seo vs organic seo

Local SEO vs Organic SEO: Is There a Difference? (Hint: Yes There Is!)

If you’ve been creating content for a while, you might think you’ve got the SEO thing figured out. But the Google algorithm is constantly evolving. And if you’re not utilizing the latest in SEO, you’re falling behind. A simple working knowledge of SEO isn’t enough anymore. It’s important to have a good feel for the…

black hat seo

Black Hat SEO: 10 Techniques You Should Avoid When Doing SEO

SEO can be a tricky business. Trying to rank in Google for specific keywords can take time and effort. You need to put in a lot of work to build content and get some solid links under your belt. With all the effort required to do SEO the right, it’s tempting to bend the rules…

SEO Goals

Are Your SEO Goals the Right Goals?

What Are Your SEO Goals? SEO for many is like a foreign language, and often, just like a foreign language, leaders in an organization only understand un petit bit of SEO. It is only natural that a business leader starts talking about SEO rankings and SEO goals. Basically, the SEO team should sit down and…

metadata

Rule the Internet with Metadata

The Power of Metadata You have gone through the hard work and invested in a rebuilding of your website with new content, a responsive design, and SEO. At this point, many website owners think they do not have to worry much about what Google is doing; they post their content, thinking that Googlebot discovers, crawls,…

Top Boston Marketing Companies

SEOptiks Named One of Boston’s Best Marketing Companies Clutch recently named the top Boston marketing companies for 2018. SEOptiks placed in several of the categories including: SEO Services Inbound Marketing Digital Strategy Clutch, a ratings and reviews platform that evaluates thousands of marketing, design and development companies, uses a process to choose industry leaders in…

Mobile Growth with No End in Sight SEOptiks blog

Make the Move to Mobile

Mobile Growth with No End in Sight   In 2016 mobile penetration in the U.S. was 80.9 percent, roughly 260 million subscribers. The numbers continue to grow with penetration projected to reach 82.1 percent in 2018. With these numbers, its clear to conclude that mobile usage is part of everyday life for most Americans. Further research…

Buy Local SEOptiks blog

Search Local, Find Local, Buy Local

The  phrase buy local started out as a way to encourage people to support the communities in which they live. According to Google, the concept and definition of “local” has expanded and its importance has been recognized. As you have probably deduced, major updates in their search algorithms now place ‘local’ as one of the key…

emotional intelligence marketing automation

Marketing Automation in 2018: i.e., How Emotional Intelligence will Make or Break Your Business

Emotional Intelligence Drives Marketing Automation   What does Emotional Intelligence have to do with marketing automation? Only everything. At present, employees and managers of 2018 and beyond run high on the octane of Emotional Intelligence. Given this, you will be required to learn what motivates your employees and leaders in your organization. This will be…

optimizing for the specific

Optimizing for the Specific to Grow Your Business

You can hang out a shingle and say you are in business, but until you begin to market yourself by optimizing your landing pages, no one will know you are there. Most new businesses start with some basic branding and a website. There are the more traditional means by which you could advertise. Studies show that because…

Practice What You Preach, Focusing on Our Own Reviews

Results-driven, personalized, and efficient, the approach we take at SEOpitks has resulted in highly successful campaigns for businesses of all types. We have a knowledgeable team, as well as the tools and resources to achieve ambitious marketing goals. We recently wrote a blog article on the importance of online reviews. We always tell our businesses…