generating leads

7 Reasons Why Your Website Isn’t Generating More Leads

These days, a website is a must for any business that wants to remain relevant. But, it’s not enough for your website to simply exist. It also needs to be optimized for maximum lead generation. If you’re frustrated because your website doesn’t seem to be generating leads, keep reading. Listed below are seven mistakes you…

benefits of google adwords

9 Lesser-Known Benefits of Google Adwords for Business

Just under 90% of American adults use the internet in some form, whether it’s to check up on their social media, find directions, or make a purchase. It’s how most people communicate, shop, learn, and entertain themselves today. That means there are millions of daily opportunities to tap into your target market and attract loyal,…

local seo vs organic seo

Local SEO vs Organic SEO: Is There a Difference? (Hint: Yes There Is!)

If you’ve been creating content for a while, you might think you’ve got the SEO thing figured out. But the Google algorithm is constantly evolving. And if you’re not utilizing the latest in SEO, you’re falling behind. A simple working knowledge of SEO isn’t enough anymore. It’s important to have a good feel for the…

seo tips

8 SEO Tips to Increase Lead Generation

Search engines are the starting point of 93% of internet activities. If you want to reach as many leads as you possibly can, you need to think about search engine optimization with every blog post and piece of content that you write. You need to remember who you are writing for. The more that you…

local seo

Local SEO: What Is It and How to Do It

Did you know that Google processes over 40,000 search queries every second? That totals 3.5 billion searches every day! No matter what type of business you operate, it’s essential to take advantage of search engine traffic. Implementing Search Engine Optimization (SEO), in particular, can be an asset for businesses seeking greater digital visibility. If you’re…

black hat seo

Black Hat SEO: 10 Techniques You Should Avoid When Doing SEO

SEO can be a tricky business. Trying to rank in Google for specific keywords can take time and effort. You need to put in a lot of work to build content and get some solid links under your belt. With all the effort required to do SEO the right, it’s tempting to bend the rules…

SEO Goals

Are Your SEO Goals the Right Goals?

What Are Your SEO Goals? SEO for many is like a foreign language, and often, just like a foreign language, leaders in an organization only understand un petit bit of SEO. It is only natural that a business leader starts talking about SEO rankings and SEO goals. Basically, the SEO team should sit down and…

metadata

Rule the Internet with Metadata

The Power of Metadata You have gone through the hard work and invested in a rebuilding of your website with new content, a responsive design, and SEO. At this point, many website owners think they do not have to worry much about what Google is doing; they post their content, thinking that Googlebot discovers, crawls,…

Top Boston Marketing Companies

SEOptiks Named One of Boston’s Best Marketing Companies Clutch recently named the top Boston marketing companies for 2018. SEOptiks placed in several of the categories including: SEO Services Inbound Marketing Digital Strategy Clutch, a ratings and reviews platform that evaluates thousands of marketing, design and development companies, uses a process to choose industry leaders in…

Mobile Growth with No End in Sight SEOptiks blog

Make the Move to Mobile

Mobile Growth with No End in Sight   In 2016 mobile penetration in the U.S. was 80.9 percent, roughly 260 million subscribers. The numbers continue to grow with penetration projected to reach 82.1 percent in 2018. With these numbers, its clear to conclude that mobile usage is part of everyday life for most Americans. Further research…