negative review positive thing

Why a Negative Review can be a Positive Thing

The credibility a negative review can carry for potential customers can not be understated. Online reviews are pure gold to business owners. Even when purchasing seemingly unimportant items, consumers tend to look for a second opinion. This is especially true for online purchases, when consumers have to buy sight unseen.  As a business owner, you…

The Importance of Valuable Online Review

The Importance of Valuable Online Reviews

Before purchasing an item of importance, most people take the time to obtain information about purchase experiences from the experiences of other people through online reviews. That used to look like chatting with your neighbor over the fence. In this global economy, however, our neighbor probably has the same or less influence than an anonymous…