seo trends

Top 8 SEO Trends to Gear Up For in the Following Year

Did you realize that content marketing produces three times the sales leads as paid search? Regardless of what type of digital marketing strategies you use, staying consistent is a must. Having a website is a must for any business trying to stay relevant in today’s market. Setting and forgetting a website will generally backfire. Catching…

seo tips

8 SEO Tips to Increase Lead Generation

Search engines are the starting point of 93% of internet activities. If you want to reach as many leads as you possibly can, you need to think about search engine optimization with every blog post and piece of content that you write. You need to remember who you are writing for. The more that you…

SEO Goals

Are Your SEO Goals the Right Goals?

What Are Your SEO Goals? SEO for many is like a foreign language, and often, just like a foreign language, leaders in an organization only understand un petit bit of SEO. It is only natural that a business leader starts talking about SEO rankings and SEO goals. Basically, the SEO team should sit down and…

Top Boston Marketing Companies

SEOptiks Named One of Boston’s Best Marketing Companies Clutch recently named the top Boston marketing companies for 2018. SEOptiks placed in several of the categories including: SEO Services Inbound Marketing Digital Strategy Clutch, a ratings and reviews platform that evaluates thousands of marketing, design and development companies, uses a process to choose industry leaders in…

negative review positive thing

Why a Negative Review can be a Positive Thing

The credibility a negative review can carry for potential customers can not be understated. Online reviews are pure gold to business owners. Even when purchasing seemingly unimportant items, consumers tend to look for a second opinion. This is especially true for online purchases, when consumers have to buy sight unseen.  As a business owner, you…

The Importance of Valuable Online Review

The Importance of Valuable Online Reviews

Before purchasing an item of importance, most people take the time to obtain information about purchase experiences from the experiences of other people through online reviews. That used to look like chatting with your neighbor over the fence. In this global economy, however, our neighbor probably has the same or less influence than an anonymous…

The 8 Most Powerful SEO Solutions for Your E-Commerce Business

The 8 Most Powerful SEO Solutions For Your E-Commerce Business

8 Powerful SEO Solutions for Your E-Commerce Website SEO can make or break your e-commerce business. Learn our 8 best SEO solutions that can launch your website to the top of search engine results.   In 2016, retail sales increased by 2.9 percent. But e-commerce sales accounted for a whopping 41.6 percent of that growth. It…