Emotional Intelligence Drives Marketing Automation
At present, employees and managers of 2018 and beyond run high on the octane of Emotional Intelligence. Given this, you will be required to learn what motivates your employees and leaders in your organization. This will be the difference needed to gain seed in the marketplace this year.
Emotional Intelligence is not about feelings and hand holding. It is also not an easy skill to master, especially if you have matured in the business world between 1960-2010.
Employees no longer tolerate dictatorship and manipulation in the workplace. People want to be appreciated for contribution and included in the company’s goals and rewards.
Moreover, businesses who fail to market themselves as an employer of choice based on culture will surely falter. You will be unable to recruit or retain quality employees and you will go out of business.
Have I got your attention?
Emotional Intelligence Cause and Effect
Once you have brushed up on what Emotional Intelligence (EI) is, start implementing it in your own leadership style. Set the example for your company’s leaders and hold them accountable. It must be your culture if you are to survive.
What does this have to do with Marketing Automation?
The first thing to remember is that EI is an investment in your business of time, money, and effort. Maintaining a constant handle of the thermostat of your company culture, will remove the luxury of time to manage your own Facebook posts or write your own blogs.
The Marketing Department will construct your emails in advance. As you may know, the chain of communication to your customers will wait to be sent based on some action by a recipient of a previous email trigger. And so it goes.
If this sounds like a lot of work, it is. I am guessing you do not have a lot of extra time to devote to your marketing now that your company culture is your number one priority.
That means you will need to also invest in marketing automation of some kind.
Enter: Marketing Agencies and Marketing Automation
All things considered, online competition for consumer attention is becoming more complex and expensive each day. As a result, SEOptiks has created an innovative local SEO marketing software, LocalOptiks, which produces an incredible digital experience for the modern consumer.
Current business culture favors big brands and big budgets over smaller local business. LocalOptiks software enables a mixture of technology and resources small businesses have, therefore creating a digital experience that big agencies can not offer.
In any case, contact us today for a consultation on how LocalOptiks can give you the edge you need in 2018 and beyond. Our direct line is 603-821-0472 or you can drop us an email at email@example.com.