The tools required to build the actual house only resemble tools for business, however, in that they are tools. Tools are only as good as the skill, knowledge, and determination of the person holding or using them. When building a home, you would take as much time as needed to research the builder. Why wouldn’t you do the same with building a growth driven designed website and your marketing plan? You would.
One could argue that building a business is much like building a house. There are the obvious metaphorical similarities such as starting with a solid foundation that has been tested and proven square, the windows of opportunity, space for play and for work. And let us not forget, the neighbors looking over the fence to see what you are doing next.
Your business marketing success begins with finding the company who knows what tools to use and how to use them for the best results. SEOptiks is the best in their industry for web design, conversion optimization, SEO, and paid search.
Our process begins with growth driven web design. The layout of your website should naturally lead the page visitor to the next step you want them to take. Your call to action must be clear. A well designed page layout does not get in the way of the decision process. On the contrary, it encourages action with proper visual information flow.
First, Get Found
Potential leads on your website have already cleared the first hurdle: getting to your website. In the plethora of options Google drums up for a search query, your name, meta description, and title have made the cut and a choice is made to see if you really do match what they need.
You are in business because you fulfill a need or solve a problem for your customers. Search words tell Google what the customer problem is and you have done a good job so far satisfying the need, mainly by identifying key words used for the search for a solution.
Visual Confirmation is Key
Once a lead visits your website, you have very little time to convince them that you have a solution for their problem. Since 90% of the information our brains process is visual, the quickest way to is by visually confirming that you are their problem solver. Deciding on proper graphics for this can take time. Professional marketers can determine what is effective or will work with a Graphic Designer to identify options. Alternatively, a poorly chosen graphic will just as quickly turn a lead back to the search results.
Your lead then takes their eyes to the next section of the screen which concisely lays out in an easy to read format the main reasons you are the problem solver. Not by stating how great you are, but by reiterating their problem and their major pain points. You want the lead to think, “These people get me. They feel my pain.”
The best mix of bullet points and minimum number of words is challenging and may take some consulting to get it right.
Your marketing plan should already have identified your customer profile and the problems you solve. If necessary, go there to gather ammunition. Use words like “you” and “your” to personalize the message even more.
The Role of Call to Action
Your graphic and your problem solving description are the one-two punch that encourage your lead to take the most important step. You want them to follow through on your call to action; fill out a form, send an email, pick up the phone, print a coupon, request a quote, download content, or better yet, make a purchase. According to Kissmetrics, a whopping 70% of B2B websites lack a call to action. Just by doing it right you will beat out the rest by a significant margin.
Growth driven web design is just one way SEOptiks skillfully works the trade. This tool is only the beginning of your growth oriented marketing initiative. Contact SEOptiks today and speak with us about the process, the tools, and the results. Our direct line is 603-821-0472 or you can drop up an email at firstname.lastname@example.org.