Mobile Growth with No End in Sight
In 2016 mobile penetration in the U.S. was 80.9 percent, roughly 260 million subscribers. The numbers continue to grow with penetration projected to reach 82.1 percent in 2018. With these numbers, its clear to conclude that mobile usage is part of everyday life for most Americans.
Further research indicates that people are not just accessing social media or streaming videos while on the internet. Researching products was the fifth most popular smartphone activity conducted weekly at 47% in August 2016.
Your Website Could be Hurting Your Chances
Lots of numbers to consider, but the real takeaway is – are you able to reach consumers through your website? The majority of businesses have mobile friendly websites. But what does ‘mobile friendly’ mean?
In website design terms, that means that your website will scale down to the size of the device that is accessing your site.
But therein lies the rub: ‘friendly’ is relative and in this case does not just mean ‘functional’. Mobile friendly sites leave your consumer pinching and scrolling to access your content. There’s not a lot about that type of user experience that anyone would consider ‘friendly’.
If you’re still working on the premise that a mobile friendly website is enough to get you business, consider this statistic. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. That’s a lot of potential customers.
Here’s where it’s time to think about a responsive web design.
Benefits of Mobile Responsiveness
Websites designed specifically with responsive web design are device agnostic. These sites reformat and resize to the user’s screen, no matter the device being used to access the site. This means the user will have better user experience – no more pinching and minimal scrolling. A responsive website also has a number of other benefits:
- Responsive design can improve user experience which will translate into a positive perception of your brand and business, which can lead to a higher conversion rate.
- Load times generally increase for sites that are responsive, which can impact your SEO ranking and decrease your bounce rate.
- Social sharing, or online word of mouth, can also be easier with a responsive site design.
- SEO campaigns and website maintenance are also a much smoother process with a responsive website.
- Responsive websites more closely align with Google recommendations that will directly impact SEO.
In 2015 Google made updates to their algorithm relating to responsive web design. They began rewarding sites fully optimized for mobile. In December of 2017 Google upped the ante and has begun implementing mobile-first indexes based on the mobile version of a website vs. the desktop version.
If you already have a responsive web design, you have taken only the first step in playing in the sandbox of SEO.
Ensure your web design is fully optimized for a customer across all devices and increasing in Google SEO rankings. Call us and find out what else you can do to beat the Google odds and get found for your core services.
The SEOptiks Team