Even if you understand the value of SEO, or Search Engine Optimization, you may wonder what it has to do with blogging. What is blogging and why do companies share blogs on their websites? Below is some helpful information explaining blogs and the essential functions they perform in a solid marketing strategy.
What is a blog?
Let’s start with the basics. A blog (or weblog as it was first known) in its simplest form is an informative article, usually posted on a company’s website.
What is the purpose of a blog?
Some of the non-SEO related purposes of a blog include:
Business owners may want to establish themselves as a thought leader.
- We all have ideas and experiences that we like to share with others. Often you will see an article online written by a business leader about a popular or current topic. Others like to read these in hopes of gleaning one or two good ideas or quotes that can use to improve their own business culture.
- Some bloggers get pretty famous from the articles they post. It has become an unusual way to brand a company or person, but it has been effective nonetheless. Take a look at Gary Vaynerchuk. He is pretty well-known as a serial entrepreneur, but now takes his experiences and attitude to the masses everyday in video and blog format. People who never heard of him in the 1990’s and early 2000’s now know who he is because he uses content to reach his audience. He is a thought leader, and many aspire to have his notoriety.
Blogs help your prospects do research on you.
- If you claim to have specific industry knowledge or skills that are more valuable than your competitors, rest assured that your prospects are doing research on you. When you provide articles about what you do and share some of your knowledge, you will help the prospect make their decision to hire you.
- Surprisingly, by putting your thoughts and knowledge on paper, the person you are helping the most is you. Sharing information about your company, your mission, and your products and services forces you to be thorough in your dialogue. Once it is out there, it is out there. This can be incredibly helpful in your strategic planning.
Does blogging help my SEO?
SEO is a somewhat complicated set of tasks that allow your website more or less advantage in search engine results. This list is never ending since it is always being updated with more requirements and restrictions, and comprehension of the list is a function of the level of expertise of your website company. That is why the best results from SEO come when a professional SEO company is brought in to handle it.
With that said, it is possible to use the simple tool of a blog to add to the SEO value of your website pages by following some simple optimization tools within a blog platform. The idea is not to optimize your website, but optimize the pages within the website, since the individual pages are what end up in search results. Since a blog post can be optimized for keywords, it can draw traffic through search when a person is looking for something specific related to your business that does not necessarily already have its own page.
The key to remember is that quantity is important, but quality (read: relevance) is even more important. Creating helpful, interesting content for your website fuels the human search engine as much as the text and links fuel the internet search engines.
Contact our professional staff today at (603) 821-0472 to get started on your SEO strategy.
The Team at SEOptiks