What Is The SEOptiks Core Platform?


A Complete Internet Marketing System Built For Business Done For You....

We have created a system and approach to internet marketing based on years of success with clients.  This has formed our Core offering packaging all of the tools and techniques into one system allowing business owners to build a successful online strategy.  We call this package SEOptiks Core.  It is the complete foundation for your digital marketing strategy.


Do It Yourself SEO - Learn It All Yourself


Learn how to execute the every aspect of our SEO services.  Learn more in weeks than a formal college can teach in years.  Be a part of our community of marketers we are building and help your business in the process.  We want and actually encourage clients to first explore what goes into our program and give away the secrets.  The reason is simple, when clients understand what they are paying for they are much happier.  Some clients will decide they want to do it all themselves, while others just want it done fore them.  Either way, an educated client is a successful client.  So we start everyone in the Academy where they can decide what approach is best for them. 



Do It For Me SEO - We Handle It All


Once you have completed the SEOptiks Core Overview program, you will have a chance to either become a full service customer, or a Do It Yourself Customer.  We are happy to help either way.  We know you will find the value we create enables your business to continue to grow to the next level.  Even if SEOptiks handles one or two aspects of your Internet Marketing, there is still always more work to be done.



Here you will learn exactly what our Core Platform includes.  We handle all the complicated aspects related to implementing your Core System.  For those who are interested in learning about our Core System and teaching themselves how to be successful internet marketers we have created the SEOptiks.Academy.   This is where Do It Yourself meets advanced internet marketing.  Learn exactly how all of this internet marketing works and become an industry leader running your business.   The reason we offer a free trial into the Academy from here is simple.  There will be two types of people, the ones who are just too busy and would like us to handle it all for them.  They become an agency customer.  Then there is the other type of customer who likes to know and understand exactly how their marketing working for them.  They are able to handle the tasks themselves and benefit from the Online Academy teaching them exactly how to succeed online.

Free Trial Access To SEOptiks Academy - Learn How To DIY SEOptiks Core.

Gears

Technology & SEO Services


We have hand selected premium software and plugins that maximize a websites performance.  These are premium tools an individual website owner would need to purchase to match the performance.  Our bulk pricing allows us to package these at a fraction of the price.  Learn more below about the tools we provide to give your business an unfair advantage.

Service


All the software and tools in the world won't help unless they are implemented and managed properly.  SEOptiks handles everything to ensure your program is perfectly tuned and getting the maximum results.  In addition, clients get the benefit of full support for anything related to their Core Platform.

Education


There isn't a single low cost magic bullet to marketing that exists.  One challenge businesses face is reducing the cost and maximizing results. The Core Package is the foundation where businesses can take everything to the next level.  

Our platform SEOptiks.academy is where you will learn all of the marketing secrets.

Success requires a mixture of the latest technology implemented to drive performance.

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    WordPress Website
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    Website Optimization
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    Marketing Automation Software
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    Local SEO Software
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    Speed Optimization
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    Premium Tools & Plugins
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    Reports And Analytics
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    SEO High Authority Links
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    Access To SEOptiks Academy and Support

Free Trial Access To SEOptiks Academy - Learn How To DIY SEOptiks Core.

WordPress Website Development

Every successful internet marketing campaign starts with a high quality website.  We will either update your existing website, or create a newer high quality WordPress website for your company. This encompasses the following pieces:

Hosting

  • We use fast and reliable cloud hosting for all our websites.
  • CDN support included as standard so that sites load quickly no matter where a user is loading it from.

Premium Tools And Plugins

We add in our premium WordPress plugins and tools to get the maximum performance out of your website. These include:

  • The7 Theme - a highly customizable and professional theme.
  • WPBakery Page Builder - Create customized and mobile responsive page layouts.
  • ​Slider Revolution - Incredibly versatile slide and hero image builder allowing creation of stunning sliders and complex animations.
  • ​Gravity Forms - Allows building of complex forms, stores form submissions and connects seamlessly with Mautic for advanced marketing tracking and automation.
  • ​Yoast SEO Premium - All in one SEO plugin that analyses content, suggests anchor links, assists with meta data creation, creates a sitemap, customize robots file and much more.
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    Hummingbird - Analyzes a website for best performance practices, suggests optimizations, implements page caching and compression for fast loading, monitors site downtime, and produces a weekly report on site performance.
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    WP Smush - Automatically compresses images as much as possible without losing visual quality.
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    ​Autoptimize - Combines and minimizes HTML, CSS and JavaScript files into as few as possible to reduce file sizes and server requests.
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    ​Snapshot - Schedule automated backups so there is always a recent version of the site which can be restored in case anything goes wrong.
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    DCO Insert Analytics Code - Easily insert analytics code such as Google Analytics, Piwik and Mautic. Also allows addition of Schema to the site which is important for Local SEO.
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    404 to 301 - Redirect 404 error pages to custom URL's so your visitors never see an error page. Tracks and notifies us of pages which are returning a 404 so they can be investigated.

Free Trial Access To SEOptiks Academy - Learn How To DIY SEOptiks Core.


Marketing Automation Software

Once a website is getting visitors we need some way to track what users are doing, evaluate how good a lead they might be and then follow up with automated emails to entice potential customers. We use the following tools to do this effectively and efficiently:

  • Mautic - Open source tool that integrates with Gravity Forms. Tracks and builds profiles on visitors to the website.
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    Call Tracking Metrics - For websites where potential customers are more likely to call for more information than use a contact form we utilize Call Tracking Metrics which tracks and can record phone calls made from website visitors so that conversions can be accurately tracked.

Free Trial Access To SEOptiks Academy - Learn How To DIY SEOptiks Core.


Speed Optimization

Website speed is more than just for looks.  Users quickly lose patients and leave the website if it is slow.  Google recognizes this important metric and it why they have announced that they are going to start using it as a ranking factor and slow sites will be penalized. To optimize website speed we test the site using Google PageSpeed Insights and utilize the following:

  • Premium plugins specifically focused on site speed.
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    Images are optimized to the smallest size possible, but without compromising quality.
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    Optimize HTML, CSS and JS files by minimizing and combining into as few files as possible.
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    Minimize external redirects - in particular hosting external files locally, in particular Google Fonts.
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    Ensuring compression is enabled.
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    Utilizing a CDN where appropriate.
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    Close inspection of mobile pages and removing unnecessary elements to keep the page size as small as possible for quick loading.
Wordpress Site Speed Optimization Services

Free Trial Access To SEOptiks Academy - Learn How To DIY SEOptiks Core.


Local SEO Marketing Software

We have our own custom built software which allows us to quickly optimize a website for Local SEO:

  • Reports site wide SEO issues which need to be addressed.
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    Integrates with Yext and other listing sites to quickly identify where we can obtain incoming links to boost domain authority.
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    Includes a keyword ranking and tracking system letting us develop keyword strategies for individual pages.
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    Connects to the SEOptiks app which enables your employees to create quick on-the-job blog posts and obtain reviews from clients, right from their smartphone.
PageSpeed Insights

Free Trial Access To SEOptiks Academy - Learn How To DIY SEOptiks Core.


Analytics and SEO

SEOptiks will set up analytics, tracking and do Local SEO enhancements:

  • Install tracking codes and set up relevant accounts.
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    Add in local schema markup to enable google to index details about your company efficiently.
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    Locations.kml file created and uploaded for accurate Google Maps integration.
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    Optimized sitemap created and submitted to Google so your important landing pages are indexed as soon as possible.