Did you realize that content marketing produces three times the sales leads as paid search? Regardless of what type of digital marketing strategies you use, staying consistent is a must.
Having a website is a must for any business trying to stay relevant in today’s market. Setting and forgetting a website will generally backfire.
Catching the attention of modern consumers will require you to follow current marketing and SEO trends. Failing to stay on the cutting edge of digital marketing can lead to you losing your competitive edge.
The following are just some of the most current SEO and marketing trends you need to be following.
1. Voice Search is One of the Biggest SEO Trends
In the fast-paced world of today, consumers simply don’t have time to type while on the go. This is why voice search is becoming increasingly popular.
Smart devices like the Amazon Echo and Google Home have taken voice search to the next level. Optimizing the content on your website for this type of search is essential.
The best way to do this is by using keywords that read more like conversational phrases. Many companies have found that using longtail keywords in the form of questions is essential when trying to rank in voice searches.
The more conversational the text on your website is, the easier you will find it to connect with consumers using voice search.
2. Don’t Forget About The Power of Video Marketing
While video marketing has been around for a while, it seems to grow in popularity with each passing years. Modern businesses are capitalizing on this marketing medium by creating entertaining and informative videos.
The increase in internet speeds and the widespread use of smartphones are just some of the factors that have led to the growing popularity of video marketing. Consumers are more likely to watch a video than they are to read a long blog post.
When trying to create engaging video content, focus on keeping your message short. Long and rambling videos tend to bore consumers, which is why short and sweet clips are essential.
3. Support Your Content With Credible Sources
Some people are calling 2018 the year that fake news went caput. Search engines are starting to get wise to content farms and scammers who are peddling fake stories.
In the past, having a well-written article was all a company needed to attract consumers. These days, you have to back up the claims in your articles with credible sources.
Modern consumers are hungry for truthful information. This is why you need to focus on providing them with intelligently written and properly source content is a must.
4. Google is Hungry For Properly Structured Snippets of Information
In the past, the first priority Google had was delivering information quickly via search engine rankings. The new Google delivers structured snippets inside of the search engine results page (SERP).
Sites that have top-ranked content may be able to deliver information to consumers without them ever visiting their website. Focusing on conducing SERP analysis will help you see where content improvements can be made.
5. The Mobile-First Mindset
The mobile first algorithm instituted by Google has thrown many SEO practitioners for a loop. These marketing wizards are clamoring to keep up with the changes being made by this search engine juggernaut.
Things like page speed are one of the most important ranking factors Google will consider. If your website has issues loading mobile pages, you need to figure out why.
One of the first things you need to look at when experiencing these issues is file sizes. If the pictures being used on the mobile page are too large, it will slow down loading speeds substantially. Working with a web designer with mobile experience can help you fix these issues quickly.
6. Social Media Platforms are Being Used as Search Engines
There is no denying just how popular social media platforms like Twitter, Facebook and Instagram are. While most business owners know these platforms can be used to attract new customers, many fail to realize how consumers are using social media.
There is a growing trend of people using social media as a search engine. This is why business owners will need to optimize their content for social media platforms. Doing things like using hashtags in your content or mentioning social media influencers is a good idea.
7. Influencer Marketing Can Be Effective
In some industries, influencer marketing is one of the best ways to create a buzz. With the help of a powerful influencer in your industry, you can get instant credibility with a new audience.
Writing guest posts for an influencer’s website and putting your links in it can be effective. Often times, you will have to pay for this type of exposure, but it is worth it. Having these high-powered links will also help to give you a boost in powerful search engines like Google.
8. Focus on Quality Over Quantity
In the past, content marketers would preach about posting new content on a daily basis. While this is a great way to get more search engine attention, you should focus on quality over quantity.
Putting out content daily will usually lead to an issue with quality. Instead of putting out subpar content, you need to focus on producing relevant and well-sourced blogs. While it may take longer to put together a detailed blog, it will definitely be worth the effort.
Getting Professional Help is a Good Idea
Keeping up with SEO trends can be difficult for a business owner that already has a busy schedule. The best way to avoid getting overwhelmed is by hiring professionals to help with digital marketing.
Are you looking for some marketing help for your small business? If so, contact us now to find out more about the services we can provide.