Picture this: you’re in a boardroom meeting with all the higher-ups at your company. The company hasn’t been hitting their revenue goals, and it’s a marathon brainstorming session to figure out why.
They start talking about the company’s website, and someone points out its low conversion rate. You hear, “Okay, how can we fix that?” The entire room is looking at you.
If you haven’t redesigned your website in a long time, chances are that it’s affecting your conversion rate. Customers see a dated website as a sign that a company is unprofessional or outdated themselves.
If you’re looking for ways to bring it back into 2018, try these web design trends.
2018 Web Design Trends
Want a more modern-looking site? Try incorporating some of these trends.
In the past ten years or so, it’s been all about stock photography. It’s flooded the web to the point that people are bored. After all, how many times have you gone to a “Contact Us” and see a smiling 20-something wearing a headset?
Illustrations add a modern spice to your web design. You can invest in custom illustrations or buy vector stock images for a cost-effective option. Either way, make sure it’s on-brand and sticks with the same style throughout the site.
2. Interactive Elements
Customer engagement is the key for a thriving website, and what’s more engaging than interaction?
It’s all about finding appropriate and interesting ways to add interactive elements. For instance, if you’re in furniture sales, add a feature that lets customers see how a piece will look in their room.
Another option for anyone with a product is a breakaway model of the product. Users can click on different parts to see what they are and what they do.
3. Responsive Design
This isn’t as much of a trend as it is a necessity in 2018. A responsive web design is one that adapts to any size of a user’s screen. It looks natural and easy to use at any size from a small phone to a large monitor.
A responsive web design is crucial because more people access the internet from mobile devices than true desktops or laptops. Here’s the real key, though: responsive design has a direct effect on your search engine optimization.
Starting last year, Google began factoring in how mobile-friendly a site was when they determined its search results rankings. If mobile users could find your site cumbersome, they may not find it at all because of how far it falls in Google’s results.
4. More Inclusive Options
There’s a growing movement of inclusivity in our society in which people are recognizing the need for inclusivity. You want all people to be able to benefit from your site but to do that, you need to accommodate people with disabilities.
This year, work to add more accessibility options to your site. Add a text-to-speech feature for blind users and make sure all videos have captions so your deaf users can enjoy them.
It’s also a good idea to be inclusive in other ways. For instance, add a feature that translates your website for people who aren’t fluent in English. Make sure your website doesn’t have a language bias that makes it hard for people of other backgrounds to relate to it.
5. Chat Bots
Have you ever scoured a website trying to find the answer to a specific question and thought, “All I want is to ask someone my question?” 2018 is seeing a huge trend in that direction with chatbots.
Chatbots use artificial intelligence or AI to answer basic questions and interact with your users. They provide an instant call-to-action to convert customers while you’re on their minds.
Quality is crucial, though. If you don’t invest in a good AI, your chatbot will be nothing but a source of frustration that pushes customers away.
6. Curves and More Curves
In the social scene, the body positivity movement that welcomes people with curves is everywhere. The same thing is happening in web design.
Modern design no longer means straight lines and blocky elements. Web designs are using more and more curvaceous designs. It can be a great way to direct your customers’ attention in the flow you want.
Those curves are coming in smaller forms as well. When it comes to buttons and menus, sharp rectangles are out and rounded corners are in.
7. Video Backgrounds
If you want a design that captures a user’s attention the second their eyes hit it, look no further. Video backgrounds for home pages are surging in a big way in 2018.
Not any video will do, of course. Your background video should be just that: a background. You want it to complement your content rather than compete for the user’s attention. If there’s any sound, it should be music or subtle effects rather than voices.
It’s also important to make sure you keep your site’s loading time down. 40% of users will leave a website if it takes more than three seconds to load. If your video is too big makes your loading time cross that mark, it’ll do more harm than good.
8. 3D Elements
Now that the internet has been around for a few decades, it takes more to impress and interest your user. Users don’t want to go to a site and see a flat, dull environment.
Instead, incorporate some 3D elements into your design. This could be as simple as adding drop shadows behind some boxes to add dimension. It’s also a great way to bring life to your illustrations.
Creating a Cutting-Edge Website
Whether you have an e-commerce site or the site has a more informational focus, your ultimate goal is to engage users. The web design trends above will help you impress your users and drive them to interact with your site in a conversion-driving way.
Still, keep in mind that as you incorporate these tips, you need to keep it consistent with your brand. Branding is still at the top of your design priorities, but there are always ways to stay on brand while updating your design.
If you want some help revamping your site or building a new one, reach out to our web design professionals.